One price for everyone, and why I will not budge on it.
The single-site dealer should not subsidise the hundred-site group. A plain word on why Auteq charges one fair price, with no volume discount.
I want to be straight about how Auteq is priced, because it is a decision I have made on purpose and one I get asked about.
There is one price for each product. It is the same whether you are a single independent pitch or a group with a hundred sites. There is no volume discount, no special rate for the big account, no quiet deal for the customer who pushes hardest. One product, one fair price, the same for everyone.
Why the usual way bothers me
In a lot of software, the headline price is a starting point for a negotiation. The big buyer leans on it and gets it down. The small buyer pays closer to the sticker because they have no leverage. The end result is that the small operator subsidises the large one — they pay more, per site, for the very same thing.
I have spent my working life in this trade, a lot of it around smaller dealers. The idea that the independent down the road should pay over the odds so that a large group can pay under, for identical software, sits badly with me. It is not how I would want to be treated, so it is not how I am going to treat anyone else.
The product does the same job everywhere
There is a simple reason a flat price is fair here, beyond just principle. The product does exactly the same job on every forecourt. The windscreen code, the buyer's spec page, the alert to your team, the prep flow behind it — none of that works any harder or any softer because of how many sites you run. If the value is the same, the price should be the same.
Straight dealing as the brand
A used car buyer can smell a moving price a mile off, and it makes them wary. The same is true of dealers buying software. The moment the number depends on how hard you are willing to haggle, you start to wonder what the real number was, and whether you are the one being had.
I would rather you never had to wonder. The price is the price. You can see it, you can plan around it, and you do not have to fight for it. That is the relationship I want with the people who use Auteq — the same straight dealing I would want from anyone I bought from.
It holds for both products. Auteq Pulse is one price per site. Auteq Pulse Lite is one price, full stop. No games, on either.
From here
If any of this lands, this is the part of Auteq built to fix it.